Chanel Takes Hong Kong by Storm with Cruise 2024/25 Collection and Star-Studded Guests
After wowing audiences in the Southern French city of Marseille, Chanel has once again captured the attention of fashion lovers with its latest Cruise 2024/25 collection, this time in the bustling city of Hong Kong. But this wasn’t just any ordinary fashion show – the French luxury house went above and beyond by enlisting the help of acclaimed director Audrey Diwan to create a short film titled “Modern Flirt” that pays homage to Gabrielle Chanel’s love for cinematography.
Love in the City: Chanel’s Cruise Collection Brings Romance to Hong Kong
The film follows two strangers, played by Angela Yuen and Benjamin Voisin, as they navigate the vibrant streets of Hong Kong and discover each other amidst the city’s endless lights. Diwan was inspired by the bustling energy and constant interactions of Hong Kong, inviting guests to rethink their perceptions of human relationships.
French Heritage Meets Modern Architecture: Chanel’s Cruise Show at the Hong Kong Design Institute
The Cruise show, held at the Hong Kong Design Institute, seamlessly blended Chanel’s rich French heritage with the city’s modern architecture, creating a stunning visual representation of the brand’s timeless collections. The star-studded audience included big names like Penelope Cruz, Angèle, and G-Dragon, as well as legendary actor Chow Yun Fat, known for his iconic roles in Wong Kar Wai films.
G-Dragon: A Longtime Chanel Ambassador and Fan
After the show, G-Dragon, also known as the “King of K-Pop,” spoke to Hypebeast about his love for Chanel and how the brand continues to inspire him season after season. As a Chanel ambassador for nine years, G-Dragon praised the brand’s timelessness and ability to stay relevant throughout the years, solidifying its place in the fashion world and bringing a unique touch of luxury to the forefront.
