BEAMS x Reebok Instapump Fury 94: A Futuristic Collaboration
BEAMS and Reebok have joined forces to bring a fresh update to the iconic Instapump Fury 94. This beloved silhouette has been a staple in the Asia-Pacific region for the past 30 years, making it a must-have for any streetwear enthusiast in Japan, Korea, and China. And now, with BEAMS’ unique spin on the futuristic sneaker, it’s sure to become a global sensation.
The newly unveiled Instapump Fury 94 stays true to BEAMS’ refined and forward-thinking style. The shoe features expressive cushioned overlays in a sleek silver finish with bold black outlines, reminiscent of a knight’s shining armor. The original laces have been replaced with two black bandages, matching the black outsoles and heel accents. The white mesh uppers and midsoles provide a clean backdrop for the eye-catching silver details, while gray tabs protrude at the heel and tongue, adding to the chrome-hued aesthetic.
Reebok’s signature insignia replaces the brand’s wordmark on the heel, with “Beams” displayed on a curving axis above the logo. The BEAMS name also appears subtly on the pump valve near the collar, adding a touch of branding to the collaboration.
The BEAMS x Reebok Instapump Fury 94 is now available at BEAMS’ physical locations, with a release on Reebok’s web store set for November 7. The retail price for this futuristic sneaker is $230 USD. Don’t miss your chance to add this must-have collaboration to your collection.

