Beyoncé and Levi’s Team Up for the Ultimate Denim Collection
Beyoncé has once again proven that she is a force to be reckoned with in the fashion world. The superstar has just debuted her highly anticipated BEYONCÉ X LEVI’S denim collection, and it is everything we could have hoped for and more.
The Denim Cowboy: A Campaign Film Like No Other
To celebrate the launch of the collection, Beyoncé has released a campaign film titled The Denim Cowboy. Set to a re-edited version of her hit song “Levi’s Jeans” from her Cowboy Carter album, the film reimagines classic Levi’s ads from the ’80s and ’90s through Beyoncé’s unique lens.
Rhinestones, Lacing, and a New Silhouette
The BEYONCÉ X LEVI’S collection takes Levi’s classics and gives them a glamorous and modern twist. With rhinestones, lacing, and embroidery, the collection transforms signature Levi’s silhouettes like the iconic 501 and the ’90s Shrunken Trucker. But the real standout is the introduction of the “501 Curve” fit, designed specifically for curvier bodies.
Three Distinct Finishes for Statement-Making Options
The collection offers three distinct finishes: Western Crystal, Laced Up, and Authentic. Each one mixes glamour and heritage, and is marked by custom BEYONCÉ X LEVI’S leather patches and a first-ever double arcuate stitch.
Available Now on Beyoncé’s Site, Coming to Levi’s Stores and Site on August 7
Excited to get your hands on this must-have collection? You’re in luck! The BEYONCÉ X LEVI’S collection is available now on Beyoncé’s official site. But if you prefer to try before you buy, you can also find it in Levi’s stores and on their site starting August 7.
A Collaboration for the History Books
The BEYONCÉ X LEVI’S collection is the result of a collaboration between Beyoncé and Levi’s, and it’s safe to say that it’s a match made in fashion heaven. The campaign was produced in collaboration with Parkwood Entertainment, TBWAChiatDay LA, and Grammy-winning director Melina Matsoukas, with a surprise cameo from actor Timothy Olyphant. Levi’s Global Chief Marketing Officer Kenny Mitchell has called it “a new, iconic chapter in Levi’s history.”
Watch the Short Film by Levi’s
To get a closer look at the collection and the inspiration behind it, be sure to check out the short film by Levi’s below. It’s a must-see for any fashion lover and will have you adding these statement-making pieces to your wardrobe in no time.
