LVMH Reportedly Considering Selling Marc Jacobs for $1 Billion USD Amidst Luxury Slowdown
Rumors have surfaced that luxury conglomerate LVMH is looking to offload Marc Jacobs, one of its contemporary labels, for a whopping $1 billion USD. This potential sale comes as LVMH has been divesting from other contemporary brands in the midst of a “luxury slowdown” and declining sales in its Fashion and Leather Goods division.
According to sources close to the matter, LVMH has been in talks with potential buyers such as Authentic Brands, WHP Global (owner of Vera Wang), and Bluestar Alliance (recently acquired Palm Angels and Off-White). The deal is said to be nearing completion, as reported by the Wall Street Journal.
This news comes as LVMH continues to struggle with the “luxury slowdown,” a market downturn that began in early 2024 and has resulted in decreased sales across the sector. In its recent earnings call, LVMH reported a 9% decrease in Fashion and Leather Goods sales, its largest source of revenue. Chief Financial Officer Cécile Cabanis stated that the group will not hold onto brands that are not a good fit or if they are not the right operator for them.
If the sale goes through, Marc Jacobs will join the list of contemporary labels that have been removed from LVMH’s portfolio in the past year. In September 2025, Off-White, founded by Virgil Abloh in 2012, was sold to Bluestar Alliance. In January, LVMH also sold its stake in Stella McCartney’s eponymous brand, founded in 2001.
However, the potential sale of Marc Jacobs raises questions about the brand’s prestige and how it will be affected by a change in ownership. As one of the world’s leading fashion houses, Marc Jacobs has greatly benefited from its association with high luxury. A sale to any of the mentioned parties would undoubtedly be a step down from LVMH’s dominant position in the luxury sector.
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