Moncler Grenoble Takes on Aspen for First-Ever US Ski Destination Show
Moncler Grenoble, the iconic luxury skiwear brand, is making its way to the American slopes for its highly anticipated Fall 2025 outdoor runway show. The label, known for its high-end winter apparel, will be showcasing its latest collection in the picturesque town of Aspen, Colorado on January 31, 2026.
From the French Alps to the Rocky Mountains
Following its successful show at the French ski resort of Courchevel in March, Moncler Grenoble is taking its outdoor runway presentation to the next level with its first-ever show at a US ski destination. The choice of Aspen, a popular skiing hub in the United States, is a strategic move for the brand to expand its reach and appeal to a wider audience.
A Nod to Moncler’s Rich History
Named after the city of Grenoble, which hosted the 1968 Winter Olympics, Moncler Grenoble pays homage to the brand’s roots when it supplied uniforms for the French national ski team. With a star-studded guest list at its previous show, including celebrities like Anne Hathaway and Adrien Brody, the upcoming US-based presentation is expected to attract a similar A-list crowd.
Braving the Elements for Fashion
Known for its immersive and daring presentations, Moncler Grenoble’s last show took place during a blizzard at Europe’s highest airport, located over 6,500 feet above sea level. The brand is no stranger to pushing boundaries and creating unforgettable experiences for its audience.
A Renewed Focus on the US Market
The announcement of the US-based Grenoble show comes after Moncler’s recent earnings report, which showed a 1% decline in Q2 revenue. The brand attributed this to lower tourist spending in Europe and Japan. However, with a positive sales trend in the Americas, Moncler seems to be shifting its focus towards the US market.
Moncler’s Growing Presence in the US
According to WWD, Moncler’s chief brand officer, Gino Fisanotti, highlighted the brand’s “U.S.-oriented initiatives,” including its first Met Gala involvement, the Moncler Genius Mercedes-Benz by Nigo campaign, and the Donald Glover Gilga Farm collection in June. The upcoming Moncler Grenoble Fall 2025 show is set to take place on January 31, 2026, at a yet-to-be-revealed location. Stay tuned to Hypebeast for the latest fashion insights.
