The Whitaker Group x New Balance: A Match Made in USA
The Whitaker Group and New Balance have been a dynamic duo since their partnership began two years ago with the release of the 9060 “Missing Pieces” campaign. Now, they’re back with a new collaboration that is sure to turn heads: the “Willful Bias” colorways of the 990v4 and 998.
Introducing the “Jade Green” Collection
The latest installment of the “Willful Bias” theme comes in the form of a fresh “Jade Green” colorway for the MADE in USA line’s 990v4 and 998. These shoes feature a mix of materials, including hairy suede and leather detailing, for a unique and eye-catching look.
A Cinematic Experience
To fully capture the essence of the “Willful Bias” campaign, The Whitaker Group has created a cinematic short film that transports viewers to the end of a college semester. This film sets the scene for the excitement and anticipation surrounding the release of these new shoes.
Release Details
The Whitaker Group’s New Balance MADE in USA 990v4 and 998 “Willful Bias” will be released in a phased approach. Raffles for both shoes will open tomorrow at all TWG storefronts and close on August 4 at 3pm EDT. The 990v4 will also be available in Preschool sizes for $110 USD. An early launch will take place on August 7 via JAIDE, followed by a complete launch on August 8 at all TWG storefronts, both in stores and online. Adult sizes will retail for $220 USD.
Don’t Miss Out
Be sure to mark your calendars and set your alarms for the release of The Whitaker Group x New Balance “Willful Bias” collection. These limited edition shoes are sure to sell out quickly, so don’t miss your chance to snag a pair. Head to JAIDE or any TWG storefront on August 7 and 8 to get your hands on these must-have kicks.
