Under Armour’s Latest Campaign Celebrates the Everyday Athlete with the New Halo Collection
There’s no need to be a trained runner to enjoy life in the fast lane. Under Armour’s latest campaign, “I Run, But I’m Not a Runner,” is all about personalizing the running experience for the everyday athlete. And with the new Halo collection, you’ll have all the support you need to reach your goals.
The UA Halo Collection: Stylish, Fresh, and Comfortable
The UA Halo collection features a range of running shoes that are not only stylish and fresh, but also incredibly comfortable. Available in white, red, all-black, and a striking red and black, the collection includes three versions: the racer, runner, and trainer. Each shoe is crafted with HOVR+ cushioning foam, allowing you to build momentum and speed as you move towards the finish line.
Designed for Symmetry and Balance
The UA Halo collection is all about symmetry and balance. Each shoe is designed to keep you light on your feet while also providing reinforcement. The midsole cradle with ample give helps you maintain balance and reach new heights with every step. Other tech aspects include a TPU spring plate for additional support and impact absorption, and a durable rubber outsole for traction and rebound on both smooth and rough road surfaces.
For Every Type of Runner
The “I Run, But I’m Not a Runner” campaign features dedicated individuals who share a passion for running, but are not all professional or habitual runners. Photographer Kyle Flores often runs to get the perfect shot, while Hideout Coffee Bar cofounder Asmine says, “I run the coffee bar, not marathons. Running is not my favourite thing to do, but I do it as part of my training.” Whether you’re a daily runner setting out to shatter your own records or a business owner or creative, like those featured in the campaign, the UA Halo Racer helps you move towards your goals fiercely.
Get Your Hands on the UA Halo Collection
The UA Halo Collection is available at all UA brand houses and at underarmour.com.sg. So whether you’re a seasoned runner or just starting out, these shoes will help you reach new PRs and conquer your goals. Don’t wait, get your pair today!
