Rocky’s Matcha Takes Over Harajuku with New sacai Collaboration
Since its inception in 2022 by the visionary Rocky Xu, Rocky’s Matcha has been making waves around the world with its pop-up shops and collaborations with top streetwear brands like Bodega and Awake NY. And now, the tea brand is teaming up with Japanese fashion powerhouse sacai for a special collection of apparel, available exclusively at a pop-up cafe in Harajuku.
Tea and Fashion Collide at Rocky’s Matcha x sacai Pop-Up
The limited edition pieces from the Rocky’s Matcha x sacai collaboration will be sold alongside a menu of delicious hot and iced tea-based beverages. But it’s not just the drinks that are getting a makeover – the apparel collection features graphic t-shirts and hoodies with co-branded sacai x Rocky’s Matcha wordmarks, combining the tea brand’s signature handwritten style with sacai’s modern sans serif typeface. One of the standout pieces even boasts a faded finish, adding a personal touch to the collection.
Collaboration with retaW Brings Unique Fragrance to the Mix
In addition to the apparel, Rocky’s Matcha is teaming up with fragrance company retaW to offer a special auto-fragrance featuring a matcha illustration by Ryuto Miyake. This unique scent will add another layer to the sensory experience of the pop-up cafe.
Founder Rocky Xu Talks Matcha and More in Exclusive Interview
Hypebeast recently sat down with Rocky Xu for an exclusive interview, featured in the 34th issue of their print magazine. Xu shared his vision for the brand, stating, “We want to put our twist on how matcha is consumed, not just the tea, but the brand around it.” The full interview can be found in the new Hypebeast “Uniform Issue”, available for purchase on HBX.
Don’t Miss “Rocky’s Matcha at 701” in Harajuku
The pop-up cafe, “Rocky’s Matcha at 701”, will be held at the rooftop space on the 7th floor of Tokyu Plaza Harajuku “Harakado” from October 22 to 27. The apparel collection ranges from ¥2,250 JPY to ¥36,900 JPY (approximately $15 USD to $250 USD). Be sure to check out the new line of merchandise in the gallery above and don’t miss your chance to experience this unique collaboration.
