Zendaya Takes On Switzerland in On’s Fall 2024 Campaign
After her successful collaboration with Roger Federer in On’s tennis-inspired campaign last July, Zendaya is back to front the Switzerland-born running brand’s latest Fall 2024 advert. This time, she takes center stage against the stunning backdrop of the Swiss Alps.
“Spending time with On in Switzerland was incredibly inspiring,” Zendaya shared. “The people here are always outdoors, exploring the natural landscape, which is so refreshing. I loved taking a walk around the lake and indulging in some gelato in town. My day is always better when I can find joy in the little things, like connecting with new people and enjoying nature.”
The campaign, shot in Vals, features Zendaya showcasing On’s latest collection, including the all-day half-zip windbreaker, movement joggers, and movement bra, as she explores the picturesque mountainside village.
“Collaborating with Zendaya on a campaign that pays homage to On’s birthplace was incredibly fulfilling,” said David Allemann, co-founder of On. “It’s been amazing to expand our partnership and create a campaign that truly captures her personal experience with movement and well-being.”
The Fall 2024 Zendaya edit from On is now available to shop on the brand’s webstore, with prices ranging from $25 USD to $270 USD. Check out the gallery above for a closer look at the collection.
