FFENTY x PUMA Teams Up with the Smurfs for Whimsical Streetwear Collection
Rihanna’s fashion-forward brand, FENTY, has joined forces with PUMA to create a playful and stylish collection inspired by the beloved blue universe of the Smurfs. The collaboration celebrates Rihanna’s upcoming role as Smurfette in the new Smurfs film, set to release on July 18. The collection includes six new apparel items, two of which are matching sets, that blend streetwear aesthetics with animated nostalgia. A standout piece is the knit sweater featuring Smurfette’s iconic mushroom-shaped house, paired with matching sweatpants for a cohesive and colorful look. The Avanti sneaker, a staple in any Fenty x PUMA launch, is reimagined in a “Slate Sky” colorway with a bold red jaguar logo and detachable silver Smurfette charm. The collection is now available on PUMA’s website, with prices ranging from $50 to $180 USD. Don’t miss out on this whimsical and nostalgic collaboration!
