ary hues and soft textures.

Travis Scott Takes on New Role as Oakley’s “Chief Visionary”

In a bold move that marks a shift in their brand image, Oakley has officially named Travis Scott as their first-ever “Chief Visionary.” This exciting partnership will see Scott and his influential Cactus Jack collective leading future campaigns, reimagining iconic designs, and shaping upcoming eyewear and apparel collections for the brand.

This announcement comes on the heels of Oakley’s recent collaboration with Meta HSTN on smart glasses, showing their commitment to staying at the forefront of technology and culture. With Scott’s cultural relevance and the resurgence of Y2K fashion, this collaboration is sure to bring a fresh energy to Oakley’s high-performance gear.

Dover Street Market Launches “DSM Label” with Kei Ninomiya at the Helm

Dover Street Market is making waves with the launch of their new “DSM Label,” with renowned designer Kei Ninomiya at the helm. The inaugural collection is set to be a game-changer, blending Ninomiya’s avant-garde aesthetic with the edgy and eclectic style of DSM.

Levi’s and Nike Team Up for Denim-Sportswear Fusion

In a collaboration that combines the best of both worlds, Levi’s and Nike have joined forces to create a collection that seamlessly blends denim and sportswear. This unique partnership showcases the versatility of both brands and is sure to be a hit with fashion and fitness enthusiasts alike.

Pharrell’s Louis Vuitton SS26 Collection Draws Inspiration from Indian Culture

Pharrell’s latest collection for Louis Vuitton, showcased at the Centre Pompidou, is a celebration of Indian culture and sartorialism. Titled “SS26,” the collection features wearable designs with hand-embroidered details, bold metallic and animal prints, and nods to iconic Indian motifs. The show also featured an original soundtrack by Pharrell and other notable collaborators.

Prada’s SS26 Menswear Collection Signals a Shift in Aesthetic

At Milan Fashion Week, Prada’s joint directors Miuccia Prada and Raf Simons presented their SS26 menswear collection, titled “A Change of Tone.” Departing from their traditional power dressing, the collection embraces a more introspective and poetic aesthetic. The color palette combines office attire with bold pops of color, and tactile materials and playful accessories add a dreamlike quality to the designs. This collection challenges traditional masculinity and offers a refreshing take on menswear. 

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