Last Pick: The British Brand That Celebrates Friends and Family in Its SS26 Collection
Last Pick, the up-and-coming British brand, is making waves with its latest Spring/Summer 2026 collection. But what sets this brand apart from the rest? It’s not just the premium materials and impeccable design, but also the intimate campaign that spotlights the small team behind the brand.
Designer Koen Prince-Fraser takes pride in his daily uniforms, and it’s evident in the attention to detail in each piece of clothing. The SS26 range is all about relaxed and casual vibes, with loose outlines and a focus on the two-person design team.
The collection is presented in an intimate studio campaign, giving us a behind-the-scenes look at the production and design process. And the pieces themselves? Boxy outerwear, carpenter pants, and lightweight shirting with unique colorings, leather trimmings, and bespoke embroidery.
But what makes this collection truly special is the nod to Prince-Fraser’s loved ones. Each piece is named after a friend or family member who has played a significant role in his journey. From padded denim jackets made from Italian denim to military-inspired undergarments, the collection is a tribute to those who have shaped the designer’s life.
Don’t just take our word for it, check out the gallery above for a closer look at Last Pick’s SS26 collection. Trust us, you won’t want to miss it.
