The Power of Connection: How Levi’s® Has United Cultures Through Fashion
Since its establishment in 1853, Levi’s® has been a force to be reckoned with in the fashion industry. Its styles have transcended time and appealed to various cultures, from punk to Western to preppy to street. But what truly sets Levi’s® apart is its ability to bring people from different backgrounds together through their garments. Whether you’re an artist, athlete, or business owner, Levi’s® has something for everyone.
And now, the heritage brand is teaming up with three modern style creators to showcase its hero pieces in head-to-toe looks that highlight the versatility of its womenswear and menswear offerings. Through a series of Instagram posts, Levi’s® is proving that their pieces can be styled in countless ways, making them a must-have for any wardrobe.
Introducing the 555™ Relaxed Straight Fit Jeans
One of Levi’s® most iconic pieces, the 555™ Relaxed Straight Fit Jeans, is a classic denim fit with a laid-back vibe inspired by the ’90s. Available in different washes, these jeans cater to different sensibilities and styles. To showcase the versatility of these jeans, Levi’s® has enlisted the help of stylist and creative director Toreno Winn.
Winn is known for styling some of the biggest athletes in the game, like Kyle Kuzma, and is the mastermind behind many bold and viral fashion moments. His approach to style is imaginative and boundary-pushing, with a focus on inventive silhouettes and layering.
For his first look, Winn paired the 555™ jeans with Comme Des Garçons Homme Plus shoes and a button-down layered underneath the Levi’s® Richmond cardigan. To complete the look, he added a hat for a touch of personality. This outfit takes a more elevated approach to the relaxed denim, showing that these jeans can be dressed up for any occasion.
For his second look, Winn played with textures by pairing the jeans with the Levi’s® Japanese Denim Utility Trucker, the Spade Trench coat, and the Levi’s® Jordan 4’s. This look showcases the versatility of denim and how it can be incorporated into different styles.
From Compton to the World: Geron McKinley’s Take on the 555™ Jeans
Next up, Levi’s® tapped Geron McKinley, a father, model, musician, and philanthropist from Compton, to showcase the 555™ jeans through his unique perspective. McKinley’s diverse creative passions inform his style, and he put together two distinct looks that reflect his personal aesthetic.
For his first outfit, McKinley kept it simple by pairing the jeans with a white tank top and Work Zone 6″ boots. This look is perfect for someone who is always on the go and needs a practical yet stylish outfit.
For his second look, McKinley layered the Trucker jacket underneath the Rockridge Short Puffer and paired it with lived-in Vans sneakers. This outfit is a perfect example of how Levi’s® pieces can be mixed and matched to create a unique and functional look.
McKinley explains that as someone who is constantly on the go and has many different interests, he prioritizes looks that can help him move through his day with ease. “I wanted it to be practical for the person who needs to stay warm while walking the streets of CA or NY or the blue-collar worker who’s warming up his truck on his way to work in the AM,” he said.
Levi’s® has once again proven that their pieces are not just about fashion, but also about functionality and bringing people together. With their 555™ Relaxed Straight Fit Jeans, Levi’s® continues to unite cultures and showcase the power of connection through fashion.
