ASICS SportStyle Unveils Key Seasonal Styles at Paris Fashion Week Pop-Up
Amidst the chaos of Paris Fashion Week, ASICS SportStyle has opened a minimalist pop-up experience, showcasing their latest collaborations and celebrating their Japanese heritage and “Sound Mind, Sound Body” philosophy.
Collaborations Galore: JJJJound x GEL-QUANTUM 360 AMP and SHUSHU/TONG x GEL-KINETIC™ FLUENT
ASICS has teamed up with Canadian brand JJJJound for their fourth collaboration, featuring a sleek and sophisticated take on the iconic GEL-QUANTUM 360™ 1 AMP. The all-white design highlights the shoe’s innovative technology, with subtle reflective details and a nod to its “vis-tech” roots. This release marks the 10th anniversary of the GEL-QUANTUM 360™ franchise.
In a fusion of design philosophies, ASICS has also partnered with SHUSHU/TONG to create the GEL-KINETIC™ FLUENT shoe. This collaboration combines SHUSHU/TONG’s feminine and rebellious style with the avant-garde structure and streetwise energy of the GEL-KINETIC™ FLUENT. The shoe features delicate handcrafted lace and ASICS’ signature Stripes, as well as advanced cushioning technologies for all-day comfort.
Exclusive Pre-Releases and Global Launch Dates
The JJJJound collaboration will be exclusively revealed at the ASICS PFW Pop-Up on June 25, with a global release on JJJJound.com on June 26 and in select retailers on July 3. The SHUSHU/TONG x ASICS GEL-KINETIC™ FLUENT will also be available exclusively at the Paris Fashion Week Pop-Up on June 25, with two distinct colorways to choose from.
Don’t miss your chance to snag these highly anticipated collaborations and experience the ASICS SportStyle pop-up at Paris Fashion Week. It’s the perfect opportunity to pause, reconnect, and celebrate the brand’s rich heritage and cutting-edge designs.
