Jordan Brand Unveils Jayson Tatum’s Third Signature Shoe: The Jordan Tatum 3
The NBA champion and Jordan Brand have officially announced the launch of the highly anticipated Jordan Tatum 3, the latest addition to their successful partnership. This new court-ready silhouette is set to take the sneaker world by storm.
In an official statement, Tatum expressed his gratitude for the opportunity to co-create with Jordan Brand and connect with fans through his signature shoe. He also shared his favorite feature of the Tatum 3s, the way they take on color, and hopes to inspire and energize people through the colorway storytelling.
The Tatum 3 boasts a new upper that incorporates data from the Nike Sport Research Lab, resulting in a layering of materials strategically placed to provide maximum power, comfort, and support. The shoe also features Cushlon 3.0 foam and a Zoom Air insert, providing the perfect frame for lateral movements.
Continuing to showcase his commitment to family, the Tatum 3s feature fluid lines and design elements inspired by his son Deuce. Deuce’s name is featured on the inside of the tongue, opposite Tatum’s signature JT logo. The heel also displays Tatum’s jersey number “0” and unique mottos, including his famous “Find A Way” quote on the medial side of the shoe.
The Tatum 3s will be released in three colorways, each with a special meaning. “Welcome to the Garden” pays homage to Tatum’s family tree and community, “Zero Days Off” represents his hard work and self-motivation, and “Sidewalk Chalk” is a playful nod to the childhood moments he spends with Deuce drawing on sidewalks.
To celebrate the launch, an exclusive pairing of the Tatum 3 and Air Jordan 1 will be released at CNCPTS in Boston on October 5. The Air Jordan 1 incorporates Tatum’s themes, and the “Welcome to the Garden” colorway of the Tatum 3 will be part of the exclusive pairing. The Tatum 3s will be available globally on Jordan starting October 10.
