K-pop Sensation NewJeans Takes Over Calvin Klein’s Fall 2024 Campaign
Move over, Hollywood heartthrobs, because the latest stars of Calvin Klein’s Fall 2024 campaign are none other than K-pop group NewJeans. Embracing the iconic ’90s era, the five-member group consisting of Minji, Haerin, Hanni, Danielle, and Hyein are the final chapter in the brand’s series for this season. And they’re bringing their own unique flair to the table.
Previously, we’ve seen the likes of Jeremy Allen White and Alexander Skarsgård join the CK academy in their own viral campaigns. But now, it’s NewJeans’ turn to shine.
In a statement, the group expressed their excitement about being a part of the Calvin Klein family, saying, “We are so thrilled to be starring in a Calvin Klein campaign. It was a perfect match to partner with a brand that exudes confidence and to work with their team on a campaign that showcases our personalities while having fun in the latest seasonal styles.”
Shot by the talented Gordon von Steiner, the campaign features the girls rocking the brand’s newest collection of denim jeans, tees, and outerwear. From the ’90s Straight Jeans to the Denim Trucker Jacket, NewJeans effortlessly brings their own spin to these classic pieces.
But that’s not all – the group also stars in a video ad, dancing to the catchy tune of “It Girl” by Kah-Lo, Karma Fields & Associanu. And let’s just say, they definitely know how to move.
Since their debut in July 2022, NewJeans has taken the world by storm. They’ve become one of the most recognized groups in the industry, charting on the Billboard Global 200 for an impressive 37 consecutive weeks – the longest of any K-pop act. With over 4.3 billion streams and a string of partnerships under their belt, including this one with Calvin Klein, it’s safe to say that NewJeans is here to stay.
Check out the campaign below or above and get ready to be blown away by these rising stars.
