Zegna Takes Dubai by Storm with SS26 Collection
Luxury fashion brand Zegna has made a bold move, taking its SS26 show from the runways of Milan to the bustling city of Dubai. The collection, which features a mix of tailored pieces and relaxed silhouettes, is a perfect blend of sophistication and laid-back style.
But it’s not just the location that’s making waves – Zegna also brought its travelling “Villa Zegna” brand experience to Dubai, giving fashion lovers a taste of the brand’s luxurious lifestyle.
The show kicked off with a live performance from British singer and producer James Blake, setting the tone for a more relaxed and youthful presentation than Zegna’s previous seasons. The collection features lightweight fabrics in desert-inspired checks and stripes, with styling that exudes a vacation-ready vibe.
As the show progresses, Zegna takes us to a verdant oasis with a burst of green looks, showcasing a range of lime, olive, and forest green pieces. The use of textured fabrics and safari-style details adds a touch of adventure to the collection.
The finale is a burst of color, with a sunset-inspired palette of pinks, corals, and deep reds. This playful and expressive side of Zegna speaks to the tastes of Gen Z, with candy-colored pieces like an oversized pink polo and high-cut dress shorts.
Dubai, known for its luxury shopping and futuristic architecture, is an important market for Zegna. The brand’s sales in the Europe, Middle East, and Africa region have exceeded $700 million USD, making up 35% of the group’s revenues. With six stores in the city and other outposts in the Middle East, Zegna is making its mark in this growing luxury market.
Take a closer look at the Zegna SS26 collection in the gallery above and get ready to add some sophisticated yet relaxed pieces to your wardrobe.
