rough the city’s hilly terrain. But with the Infinite Elite, Deschamps feels confident and in control, allowing her to focus on the beauty of her surroundings.
Under Armour’s Infinite Elite: The Ultimate Performance Shoe for Casual Runners
Now, more than ever, casual runners are stepping up and pushing their boundaries through marathons, trails, and other long-distance races. And as their performance changes, so does the need for specialized footwear. Luckily, Under Armour has the answer with their latest release, the Infinite Elite, under their new running range.
This performance shoe is designed specifically for endurance training, featuring a light and responsive foundation with highly technical features. As runners strive for new personal bests, the Infinite Elite aims to take the focus away from their feet and towards the finish line.
Pushing Limits in the City: Under Armour’s Infinite Elite Campaign
To showcase the capabilities of the Infinite Elite, Under Armour has teamed up with three UK runners to test out the shoe on their typical inner-city running routes. These runners, based in Manchester, Liverpool, and London, share a glimpse into how they turn their urban environments into ultimate running circuits, swapping traditional race tracks for winding roads and challenging uphill paths.
Manchester: The Ultimate Running Playground
Hermen Dange, a long-distance runner from Manchester, kicks off the series in his hometown. He describes Manchester as the ultimate running playground, where he feels like he can take over the city. With his run club, Made Running, Dange heads straight for the busiest areas like Gay Village and Piccadilly Gardens, showcasing how he embraces his city with open arms, rain or shine.
As he pounds the pavements, Dange’s strides motivate him to take on the uphill stretch with grit and determination. He believes that runners create the atmosphere in Manchester, bringing the vibe to the city. After pushing his stamina, he slows down his pace and ends his run in the lively Northern Quarter neighborhood. Here, he takes a moment to reflect on his running journey next to one of his favorite landmarks.
Liverpool: A Nostalgic Run Through the City
From one northern English city to another, Rubi Deschamps shares a look into her run around Liverpool. As a local, she passes by people she knows and runs through cultural landmarks like Strawberry Fields and Penny Lane, as well as local parks that bring back memories from her youth. Since Deschamps has been recovering from an injury, she has been seeking out the right shoes that give her the added support she needs to revisit these areas and connect with her local community.
Not only is this route a nostalgia trip, but it also poses a variety of challenges, particularly through the city’s hilly terrain. But with the Infinite Elite, Deschamps feels confident and in control, allowing her to focus on the beauty of her surroundings.
