, “I’m a shoe!”
Give me your elevator pitch.
Lore: The Luxury Brand That Takes You to Another World
Step into a world of fantasy, functionality, and beauty with Lore. Each collection offers a glimpse into an alternate reality through the lens of a specific region and occupation. From apparel to accessories, Lore presents otherworldly workwear that is both practical and covetable.
The Five Ws
Who is wearing Lore?
Handmade luxury pieces for those who care about style, fashion, and the story behind it all. With both menswear and womenswear, Lore appeals to a diverse range of individuals who appreciate quality and creativity.
What is Lore’s main message?
Lore is about more than just fashion – it’s about creating transformative pieces that transport you to another world. Whether you wear a single garment or a full Lore look, you’ll feel the influence of this fantastical realm.
When did you launch Lore?
In March 2025, Lore made its debut at WSA during NYFW with an immersive event showcasing the first capsule collection, “Undergate: The Silver Plains.”
Where are people wearing Lore?
With non-seasonal capsules and a focus on cumulative wardrobing, Lore can be worn anywhere and anytime. The functional elements of each look are seamlessly integrated into modern, comfortable designs.
Why was Lore created?
Lore was born out of a desire to bring more fantasy into the fashion world. We wanted to create a brand that evoked emotion and nostalgia, and that could be appreciated by a wide range of people. Our goal is to make Lore pieces easy to covet and exciting to collect.
About The Brand
What was the spark that catalyzed the creation of Lore?
As a footwear designer, I noticed a gap between practical solutions and the stories behind them. I wanted to bridge that gap and infuse my designs with fantastical elements. This led to the birth of Lore, a brand that combines function with imagination.
