COS’s Fall/Winter 2024 Collection: Where Fashion and Movement Meet
Known for its signature draping techniques, COS always wants its customers to be on the same page as the brand’s clothing: moving effortlessly together as a team, not as two separate entities. And for its latest collection, Creative Director Karin Gustafsson has once again captured this sentiment, drawing inspiration from ballet and the elegance of movement.
In an exclusive interview with Hypebeast after the Brooklyn runway show, Gustafsson shared, “Each season, our team spends a lot of time researching and visiting the latest exhibitions in galleries and museums to inform concepts. We always focus on quality, fit, and craftsmanship, but this season, we also looked to ballet and the elegance of movement which informs the fluid silhouettes and softly sculpted, draped elements in our designs.”
The collection also takes cues from the natural world, evident in its material choices and earthy color palette. Rich textures and “mood-boosting” green-hued detailing add depth to the dynamic draped delivery. “Throughout the design process, we consider how the wearer will feel in each garment and how it moves on the body – considering the cuts, details, and silhouettes,” Gustafsson explains. “The draping seen in the Autumn/Winter 2024 collection offers softened shapes and is perfect for layering – it allows each piece to take on a life of its own and fall organically – draped blouses and dress shapes sit alongside soft tailoring.”
The 42-look showcase featured standout pieces such as wool outerwear, double-breasted blazers, and layer-able jackets. But for Gustafsson, it’s the tailored barrel-leg trousers that steal the show. “They feel timeless yet modern,” she says. “It’s all about creating elevated staples with unique silhouettes and refined design details that convey a sense of luxury and sophistication. I’m also drawn to the elegance of the sheer separates – pieces are softly structured with considered inner panels and light draping around the neckline.”
Each garment in the collection is crafted with meticulous attention to detail, from precision cutting and precise fit to the use of premium fabrics. The full COS Fall/Winter 2024 collection can be explored in the runway images above. Don’t miss out on these elevated staples that exude quiet luxury and sophistication.
