Courrèges’ Pre-SS26 Collection: A Selfie Revolution in Paris
Courrèges, the iconic fashion house under the creative direction of Nicolas Di Felice, has just unveiled its highly anticipated Spring/Summer 2026 Men’s Collection and Women’s Pre-Collection. But this is not your average fashion campaign. In a bold move, Courrèges has tapped into the social media trend of “Mirrors of Paris” selfies, featuring 18 friends and muses of the brand self-shooting the collection in real Parisian settings.
The result? A refreshing and authentic look at the collection, captured through the lens of everyday life. The campaign images showcase the garments against the gritty backdrop of Parisian streets and interiors, highlighting the collection’s blend of tailored athleticism and soft structure. This unique approach offers a glimpse into the harmony of refinement and realism that defines Courrèges’ aesthetic.
The collection itself features Di Felice’s signature style, with a fluid approach to dressing and a seamless blend of utility and formality. The iconic trench coat is reimagined as a sporty blouson collar, skin-tight lycra pants, and cut-out top straps. The new “Strip bag” also makes its debut, featuring ingenious magnetic flaps and a hidden zipped pocket.
But it’s not just about new designs. The collection also pays homage to Courrèges’ heritage, with the 1964 cap sleeve defining floor-length polo dresses and men’s tees. Micro-houndstooth tweed tailors are transformed into versatile mini-skorts, and boxy football jerseys dress down maxi-skirts.
Overall, this collection continues Di Felice’s exploration of modern dressing, offering pieces that are both contemporary and rooted in Courrèges’ legacy. And with the added element of self-expression in the urban environment, this campaign truly captures the essence of the brand.
