The New CASA FILA Pop-Up Brings the Essence of Biella, Italy to NYC

by | Sep 12, 2024 | Fashion | 0 comments

 

Ongoing Tennis Championships and Fashion Collide at FILA’s CASA FILA Pop-Up in NYC

The summer of sports and fashion is coming to a thrilling end with ongoing tennis championships captivating fans and fashion lovers alike. And to celebrate this exciting time, FILA has opened a pop-up in Nolita, NYC, paying homage to its 113-year legacy.

FILA: Where Tennis, Fashion, and Italian Lifestyle Meet

FILA has always been at the forefront of merging tennis, fashion, and Italian lifestyle, bringing a unique and infectious flair to the sport. And now, as the brand looks back on its rich history and looks forward to the future, it has brought a piece of Biella, Italy to the heart of New York City.

Experience the Best of Italy at CASA FILA Pop-Up

The CASA FILA pop-up is not just a celebration of the brand’s legacy, but also a chance for guests to immerse themselves in Italian culture. From the new CASA FILA collection to Italian-inspired bites and drinks, and even sounds by DJ Marco Weibel, the pop-up is a true Italian experience.

Join in on the Fun at the CASA FILA Pop-Up

Not only can guests shop the new collection and enjoy Italian treats, but they can also catch live tournament viewings at the pop-up. And for those who can’t make it to the pop-up, FILA will be hosting a complimentary espresso and gelato bar every weekend from September 21 to October 6.

Don’t Miss Out on Exciting Events at CASA FILA

Mark your calendars for October 2, when a panel discussion between a FILA archivist and James Harris of Throwing Fits will take place at the pop-up. And during the watch party event, guests can snap photos at the interactive mood board, capturing the essence of the activation.

Discover the CASA FILA Collection

The CASA FILA collection, which launched last month, pays tribute to the traditional country club scene and FILA’s heritage. From sweater vests to athletic track sets and footwear, the collection has something for every fashion-forward tennis fan.

Visit the CASA FILA NYC Pop-Up Before It’s Gone

Don’t miss your chance to experience the best of FILA at the CASA FILA pop-up, open until October 12. And for those unable to visit in person, the collection is also available online at fila.com.

Location:

242 Elizabeth St. New York, NY 10012