Diesel and Tom of Finland Return With Fourth Annual Pride Collaboration

by | May 27, 2025 | Fashion | 0 comments

 

Diesel and Tom of Finland Reunite for Fourth Pride Collaboration

The iconic fashion brand Diesel has once again joined forces with the Tom of Finland Foundation for a special Pride collection. This year’s collaboration features a range of bold and expressive pieces, including hoodies, T-shirts, sweatpants, underwear, and more, all adorned with Tom of Finland’s iconic artworks. The collection is now available to shop, just in time for Pride Month.

Glenn Martens’ Diesel Teams Up with Tom of Finland Foundation for LGBTQ+ Celebration

For the fourth year in a row, Diesel has partnered with the Tom of Finland Foundation to create a unique and artful capsule collection. The collection pays tribute to the Foundation’s 40 years of preserving queer artwork and features some of Tom of Finland’s most celebrated works. From sailors to cops to handymen, the collection showcases a range of homoerotic imagery on T-shirts, underwear, jockstraps, and phone cases.

Models Straight Off Grindr Pose for Diesel x Tom of Finland Campaign

To promote the collection, Diesel and Tom of Finland enlisted models straight off the popular gay dating app Grindr. These models were then photographed by Bruce LaBruce in a series of simple home shots, resulting in a campy and playful campaign that perfectly captures the spirit of the collaboration. The collection is now available to shop online and in Diesel stores, with prices ranging from $50 USD to $375 USD.

Get Your Hands on the Fourth Annual Diesel x Tom of Finland Pride Collection

Don’t miss your chance to shop the latest Diesel x Tom of Finland collection, featuring a variety of expressive and eye-catching pieces. From T-shirts to sweatpants to phone cases, there’s something for everyone in this honorary capsule collection. So embrace your LGBTQ+ pride and explore the lineup in the gallery above. 

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