Tennis Fever Takes Over NYC: Afterpay and Arthur Ashe Team Up for a Fashion-Forward Capsule Collection
The city that never sleeps is buzzing with excitement as tennis fans from all over the world flock to New York City for the most thrilling two weeks of the sport. But this year, it’s not just about the matches – it’s also about the fashion. With the rise of tennis culture, fashion enthusiasts are putting their own spin on traditional athletic wear, infusing it with modern and playful elements for a street-ready look.
In the spirit of this trend, Afterpay has joined forces with the legendary Arthur Ashe to create a one-of-a-kind, tennis-inspired capsule collection. Ashe, known not only for his incredible skills on the court but also for his iconic fashion sense, is the perfect muse for this collaboration.
Starting September 6, fans can get their hands on the exclusive Arthur Ashe x Afterpay collection through the Afterpay app as part of their Dropshop program, available on the HBX website. This shopping destination offers access to limited-edition merchandise and artist-led collaborations, featuring some of the most exciting independent creators in the industry.
For fashion lovers looking to add unique pieces to their wardrobe, Afterpay’s collection has it all. From footwear to apparel to specialty items, all from up-and-coming brands, there’s something for everyone.
The Legacy of Arthur Ashe Lives On
Not only was Arthur Ashe a champion on the court, but he was also a true role model and advocate for social justice. Throughout his career in the 1960s and 1970s, he used his platform to speak out about civil rights and other important issues. He was also passionate about giving youth access to sports and promoting initiatives for education and public health.
The Arthur Ashe x Afterpay collection, led by Jeanne Moutoussamy, the Arthur Ashe estate, Rowing Blazers’ creative director and founder Jack Carlson, and art director Karl-Raphael Blanchard, pays tribute to the late athlete with edgy and modern takes on classic tennis wear.
A Collection Fit for a Champion
The Arthur Ashe x Afterpay capsule features a range of stylish pieces, including a custom hoodie with textured chenille patches and co-branded logos. The collection also includes a co-branded T-shirt with custom graphics representing Ashe’s historic Grand Slam titles. For accessories, there’s a sleek monochromatic tote bag and a must-have hat for any headwear aficionado. And for those who are always on the go, there are even essentials for practicing players.
Don’t miss your chance to be the first to shop this exclusive collection on Afterpay’s app, connecting you directly to the drop on HBX. With limited quantities available, this is a collection you won’t want to miss. So get ready to serve up some serious style with the Arthur Ashe x Afterpay capsule collection.
