JJJJound and Levi’s Take Over New York Fashion Week with Showroom Pop-Up
The highly anticipated collaboration between JJJJound and Levi’s is making waves at New York Fashion Week with their exclusive pop-up event, Showroom. The two brands have joined forces to create a capsule collection that JJJJound describes as “an installation that pays homage to the art of showcasing commercial products in an artistic setting.”
The pop-up, located in New York City’s trendy Lower East Side, features a sleek and minimalist space that allows consumers to experience the collection in a showroom setting, similar to how a retailer would view products before placing an order. The 10-piece JJJJound x Levi’s collection is displayed on clothing racks and split-open shipping cases, accompanied by a mix of high and low-end items, including artwork from Etsy and custom-designed chairs.
The collection itself includes three variations of the iconic Levi’s 501 jean, a suede jacket, flannel shirt, tank top, hat, belt, and two graphic tees inspired by ‘90s grunge fashion. Fans of JJJJound will notice that the bold graphic on the t-shirt is a departure from the brand’s usual minimalistic designs. This intentional design choice was made to showcase the brand’s ability to step outside of their comfort zone and explore new styles through collaborations.
The JJJJound x Levi’s Showroom pop-up will be open to the public on September 6 and 7 from 11 AM to 6 PM at 91 Allen St. The full collection will be available for purchase throughout the duration of the event. Don’t miss your chance to experience this unique collaboration between two iconic brands.
