Kith and Giorgio Armani Join Forces for Fall/Winter 2024 Collection
After teasing their collaboration last week, streetwear brand Kith and luxury fashion house Giorgio Armani have finally revealed the details of their highly-anticipated Fall/Winter 2024 collection. Titled “The Archetype,” the collection will feature four distinct capsules, each with its own unique theme and star-studded campaign.
“The Archetype”: Four Capsules, Four Stories
The collection will be divided into four capsules, each representing a different archetype: “The Artist,” “The Entertainer,” “The Traveler,” and “The Entrepreneur.” Each capsule will feature its own textiles, shapes, and color palettes, all inspired by the iconic Giorgio Armani suit.
Kith Founder Ronnie Fieg Pays Homage to Giorgio Armani
In a statement, Kith founder and creative director Ronnie Fieg expressed his admiration for Giorgio Armani and his iconic suits. “To me, ‘suit’ and ‘Giorgio Armani’ are synonymous,” Fieg said. “I wanted to pay homage and respect to Mr. Armani’s career and life by representing the men who I feel he has inspired the most.”
Star-Studded Campaigns for Each Capsule
The collection will feature campaigns starring Hollywood heavyweights such as Martin Scorsese, Lakeith Stanfield, Pierce Brosnan, and Ronnie Fieg himself. Each campaign will showcase the unique styles and personalities of the different archetypes.
Pop-Up Experiences and Launch Dates
The collection will first launch in New York with a pop-up experience at Townhouse on the Upper East Side on September 6 and 7. It will then make its way to London Fashion Week on September 12 before arriving in stores on September 13 in the U.S. and Canada. The collection will also be available online and in select Giorgio Armani and Kith stores across Europe, Japan, and Korea on October 20.
Don’t Miss Out on “The Archetype” Collection
With its unique concept and star-studded campaigns, “The Archetype” collection is sure to be a must-have for fashion enthusiasts. Make sure to mark your calendars for the launch dates and stay tuned for more updates on this highly-anticipated collaboration.
