Martin Margiela, Kim Jones, and Christophe Lemaire: The Fashion Powerhouses That Nur Abbas Has Worked Alongside
Nur Abbas has had the privilege of working alongside some of the most incredible talents in the fashion industry, including Martin Margiela, Kim Jones, and Christophe Lemaire. With decades of experience in high-fashion and democratic design for brands like NikeLab and Uniqlo U, Abbas has now launched his own ultralight gear brand, gnuhr.
Maximizing Functionality with gnuhr
Abbas’ years of experience have given him the tools to create gnuhr, a brand that focuses on maximizing the purpose of each item it produces by considering every detail. The brand’s design philosophy is driven by utilitarian components, stylish sensibilities, and a genderless perspective, resulting in items that are not limited to one specific use or context.
Defying the Enemies of Functionality
When it comes to functionality, Abbas identifies two natural enemies: use cases and price. By designing items that are driven by utilitarian components and a genderless perspective, gnuhr achieves a greater level of functionality. For example, the Shag Sweater and crossbody Sling bag are both versatile and functional, making them perfect for a variety of activities, from hiking to running errands.
Affordable and Accessible
Abbas believes that no item should be too precious to be used as intended. With gnuhr’s ultralight approach to design, which minimizes material use and assembly steps, the brand is able to offer price points that are more accessible than many of its competitors. The most expensive item to date is a packable windbreaker that costs $199 USD, which is about half the price of a similar offering from a brand like Arc’teryx, and weighs only 71 grams.
A Look Inside the gnuhr Studio
Located in Portland, Oregon, the gnuhr studio is a hub of creativity and innovation. The small team is hard at work cutting patterns and designing digital models, with a wall lined with sewing machines and textiles and a towering board showcasing their many projects in development. The studio also has side rooms for order fulfillment, 3D printers, and a photography studio, making it a well-equipped workspace for a brand that only launched in early 2024.
Pushing the Boundaries of Outdoor Gear
gnuhr’s designs are not only incredibly light and functional, but also fashionable. With stockists ranging from local Portland gems like Stand Up Comedy to industry giants like Dover Street Market, it’s clear that gnuhr is pushing the boundaries of what outdoor gear can be. And with Abbas’ impressive resume, it’s safe to say that gnuhr is just scratching the surface of its potential.
Experience gnuhr for Yourself
Don’t just take our word for it, experience gnuhr for yourself. Visit their website or check out their stockists to get your hands on their innovative and stylish gear. Trust us, you won’t be disappointed.
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