Balenciaga Drops Another Must-Have Accessory: The Bel Air Bag
After the success of its 3XL sneaker campaign, Balenciaga is back with another promotional delivery featuring its newest release, the Bel Air bag. This time, the Demna-led label has enlisted the help of ambassadors Michelle Yeoh and Isabelle Huppert, as well as actress Naomi Watts, to showcase the hero accessory in a series of studio shots by Nadav Kander.
The stars are seen posing on simple chairs, each creating a unique “character study” while wearing Balenciaga’s moody ready-to-wear pieces. From trompe-l’oeil pantashoes to dramatic evening gowns and sharp knife pumps, the concept builds on the success of the brand’s previous “The Characters Campaign” for the Rodeo bag, which featured Watts and Huppert alongside ambassador Kim Kardashian.
The Bel Air bag is named after the famous Los Angeles neighborhood, following in the footsteps of the Rodeo bag, which was named after the renowned shopping destination in the city. The design features a logo-cut metal twist lock that connects two slim belts across its wide silhouette, with one main open compartment and several flap pockets. The bag is finished with a matte transparent exterior, using naturally smooth leather and a soft Nappa lining. It’s just as luxurious as its namesake area.
Check out Balenciaga’s Bel Air campaign in the gallery above and get your hands on this must-have accessory now.
