GANNI Takes on Paris Fashion Week for Spring/Summer Runway
The Danish brand GANNI is making a bold move by shifting its runway show to Paris Fashion Week for its upcoming Spring/Summer collection. This marks a significant change for the brand, which has previously shown at Copenhagen Fashion Week but notably sat out the past two seasons.
During its break from the runway, GANNI didn’t slow down. Instead, the brand partnered with emerging Nordic designers to curate its Fabrics of the Future exhibition, which focused on sustainable textiles. This move showcased the brand’s commitment to responsible and ethical fashion practices.
But now, GANNI is back and ready to make a statement. Its official return is set for Tuesday, September 24, and it will be the brand’s debut as a permanent fixture on the Paris Fashion Week calendar. This is a major milestone for GANNI, as it continues to establish itself as a global brand.
According to CEO Laura du Rusquec, who took the reins of the brand in April, the move to Paris is a natural evolution for GANNI. “As we enter our next chapter of growth, showcasing in Paris is a natural evolution for our brand equity and scale,” she said. This strategic decision aligns with the brand’s plan to expand its presence on a global scale.
Paris Fashion Week offers an unparalleled global platform, making it the perfect stage for GANNI to showcase its Spring/Summer 2025 collection. But it’s not just about the clothes. The brand’s ongoing vision and commitment to responsibility in the fashion industry will also be on display. “We are excited to present our SS25 collection, along with our ongoing vision and commitment to responsibility in the fashion industry,” du Rusquec stated.
GANNI’s move to Paris Fashion Week is a bold and strategic move that will undoubtedly elevate the brand’s presence and impact in the fashion world. Keep an eye out for their show on September 24th, as it’s sure to be a must-see event.
