Swedish Label ASKET Makes Big Move to Celebrate 10th Anniversary with Flagship Store in London
Known for its sleek and sophisticated staples, Swedish label ASKET is taking its brand to the next level with the opening of its first flagship store in the heart of London. The highly-anticipated space will be unveiled today, located on Brewer Street in the trendy SoHo neighborhood. This marks a major milestone for ASKET as it expands internationally and solidifies its presence in the fashion world.
After launching its 2025 campaign earlier this year, inspired by the sport of boxing, ASKET is ready for a fresh start. The brand is wiping the slate clean by removing all of its online platforms and starting anew. Co-founders August and Jakob are committed to maintaining their high standards of quality craftsmanship and sustainable practices in every collection. In fact, they are set to release the 50th and final item of their permanent range later this year.
With a decade of experience in providing refined staples for your wardrobe, ASKET is now making its mark in the UK market with no signs of slowing down. Get a sneak peek at their previous campaign in the gallery above, and be sure to check out their new London retail store opening on May 8 at 72-74 Brewer Street. Don’t miss out on the chance to elevate your wardrobe with ASKET’s timeless pieces.
