Jacquemus Goes Bananas for The White Lotus Star Jon Gries in Latest Campaign
The French fashion brand Jacquemus has once again captured the attention of the internet with its latest viral campaign featuring none other than The White Lotus star Jon Gries. The 67-year-old actor, known for his role as the affluent and shady Greg Hunt, is the star of the brand’s new tongue-in-cheek campaign, which is filled with bananas.
In the campaign images, Gries can be seen lounging on a golf course in various banana-printed pieces, from boxers to comfy sweats, slacks, and tailored suits. He also poses with a banana-yellow car and drives around a cart full of bananas. In one playful shot, he sits on a wheelbarrow of tulips holding up a sign that reads “I LOVE BANANAS,” while showing off his banana-adorned boxers.
This is not the first time the French designer has shown his love for bananas. He previously sent a printed dress down the runway during his La Croisière show in January. And this past weekend, the banana theme was brought to his newly opened Los Angeles flagship store, where guests were greeted with a market stall of bananas and matching decor.
Gries made an appearance at the store opening alongside other celebrities such as Cole Sprouse and Daniel Roseberry. The campaign and store opening have once again solidified Jacquemus’ reputation for creating playful and attention-grabbing campaigns. Check out the images above and join in on the banana craze.
Source: Jacquemus Instagram
