New Era’s VP and Creative Director, Dao-Yi Chow, Launches First-Ever Collection for “BRAND NEW ERA TM” Apparel Line
In a full-circle moment, Dao-Yi Chow has taken on the role of vice president and creative director at New Era, the brand that not only serves as his personal cap of choice, but also inspired his successful headwear collaborations at Public School, the streetwear label he co-founded with Maxwell Osborne in 2008. Now, reuniting with the team in a new capacity, Chow is gearing up to launch his inaugural collection for the brand’s first namesake apparel line, “BRAND NEW ERA TM.”
To celebrate the launch of the sub-label next month, Chow has released a debut campaign featuring a lineup of fresh faces including Carlisle Aikens, Idriys Ali-Chow, Fisher Smith, and Jonah Lowe. Shot by Ari Marcopoulos and styled by Matthew Henson, the campaign showcases the brand’s apparel, headwear, and accessories, all set to release in three capsules.
The first drop, “New Classics,” features the brand’s signature headwear textiles on apparel silhouettes. The second, “Prototype,” offers durable everyday essentials, while the third, “Graphic Fundamentals,” brings archival motifs to the forefront on sportswear-inspired pieces. “I am proud to be a part of this pivotal moment for New Era,” said Chow. “The opportunity to create a new offering and a fresh take on one of my favorite brands of all time is a dream come true. ‘BRAND NEW ERA TM’ is not about looking back, but standing on the foundation of our history, building upon our heritage, and redefining what it means to be a true sportswear brand. Growing with the times, molding the future, and connecting us all through authenticity and craftsmanship.”
The “BRAND NEW ERA TM” collection will be available to shop on September 13th through the brand’s webstore. Check out the line in the gallery above.
