New Era Teams Up with NFL for Fall/Winter 2024 Collection
Get ready for the NFL Kickoff next month with New Era’s latest collaboration with the football league. The Fall/Winter 2024 collection, curated and creative-directed by BMX athlete Nigel Sylvester, is a must-have for any football fan. Titled “Forever New York,” the campaign draws inspiration from Sylvester’s own community in the city, featuring notable figures like Harlem rapper Dave East and Queens native and jeweler Greg Yuna.
The sartorial delivery showcases a diverse group of individuals, including radio producer Scottie Beam, all sporting the fresh apparel lineup. While the campaign pays homage to the New York Giants and New York Jets, the full collection represents all 32 teams in the league.
“Creative freedom to push the boundaries of sport, art, and fashion has inspired me for years throughout my journey as an unconventional athlete in the world of sport,” said Sylvester, who first collaborated with New Era in 2017 for a New York Mets line. “As a creative advisor for this campaign, I personally selected these individuals for what they represent and for their deep connection and impact in their respective communities here in the city.”
The collection features an expansive range of team-inspired hoodies, t-shirts, and hats, all available now on New Era’s webstore. Check out the campaign in the gallery above and show your support for your favorite team in style.
