G-Star Raw Taps Botter Co-Founders as Creative Directors for First Time Since 2018
G-Star Raw, the edgy Amsterdam-based brand known for its iconic Elwood pants, has announced its new creative directors: Rushemy Botter and Lisi Herrebrugh, the life partners and creative duo behind luxury label Botter. According to a report by Business of Fashion, the pair will be drawing inspiration from G-Star’s 90s heyday for their debut line.
Caribbean Vibes and 90s Nostalgia: What to Expect from Botter’s Debut Collection for G-Star Raw
The Botter duo, who quickly gained recognition for their eclectic, “aquatic” aesthetic, will be showcasing their debut collection for G-Star Raw at Paris Fashion Week next January. The collection is said to be heavily influenced by G-Star’s iconic Elwood pants, which were first released in 1996.
From LVMH Prize Finalists to Creative Directors: The Rise of Botter
Since establishing their label in 2017, Rushemy Botter and Lisi Herrebrugh have quickly made a name for themselves in the fashion world. They were LVMH prize finalists in 2018 and have also headed up Nina Ricci from 2018 until 2022. Their unique aesthetic has caught the attention of major brands, leading to collaborations with Reebok, adidas, and more.
G-Star Raw’s New Creative Direction: What It Means for the Brand
The announcement of Botter as G-Star Raw’s new creative directors comes two years after the brand was acquired by WHP Global, which also manages Bonobos and Rag & Bone. This move signals a new direction for the brand, as it looks to infuse fresh, Caribbean-inspired energy into its iconic streetwear.
Stay Tuned for More Fashion News from Hypebeast
As G-Star Raw prepares for its debut collection under Botter’s creative direction, stay tuned to Hypebeast for the latest updates and news in the fashion world. With their unique perspective and eye for design, Botter is sure to bring a fresh and exciting new energy to the brand.
