NOAH’s Fall/Winter 2024 Collection: Growing Up and Staying True to Yourself
In the wise words of NOAH co-founder and creative director Brendon Babenzien, “What you do is important; what you wear, less so.” This philosophy is at the core of the New York City imprint’s latest Fall/Winter 2024 delivery, which is set to drop ahead of its 10th anniversary in 2025. With a focus on the concept of aging, NOAH is evolving and maturing in its newest range, offering more refined versions of its signature styles.
The collection features a range of elevated tailoring, including a new unstructured, double-breasted cotton suit model. Shot in Babenzien’s hometown of Long Island, New York, the lookbook showcases a striking selection of garments, such as heavyweight cotton rugby shirts, salt-washed fleece sweats, baggy single-pleat chinos, and oxford-cloth button-downs. The brand also introduces Shetland sweaters made from wool sourced from an 18th-century Scottish mill, as well as Donegal tweeds developed exclusively for NOAH from Ireland’s renowned Magee mills.
In addition to these premium pieces, the collection also includes two exciting collaborations. The first is with Barbour, featuring the label’s iconic Bedale and Border jackets reimagined in textured Casentino wool, Donegal tweed, and recycled cotton canvas. The second collaboration is the latest iteration of NOAH’s long-standing partnership with PUMA.
Get a closer look at the full collection in the lookbook above and shop the range on NOAH’s official webstore starting Thursday, August 15. Remember, it’s not about what you wear, but who you are. Stay true to yourself and let your actions define you. That’s the true essence of style.
