Seoul’s Hottest Fashion Brand, JiyongKim, Unveils First Flagship Store in Hannam-dong District
Get ready, fashion lovers! JiyongKim, the trendsetting fashion brand based in Seoul, is about to open its very first flagship store. And it’s not just any store – it’s located in the heart of the bustling Hannam-dong district, tucked away in a quiet alley for a unique shopping experience.
The building that houses JiyongKim’s flagship store has a rich history, having served as a residence, shop, and office before being transformed into a space to showcase the brand’s one-of-a-kind garments. The building’s layers and stories are still visible, paying homage to its past and reflecting JiyongKim’s ethos.
Step inside and you’ll be greeted by a stunning exterior in pale beige, accented with natural wood and matte silver-toned metal. The rectilinear form is softened by subtle textures and finishes, creating a sleek and modern look.
But the real showstopper is on the second floor, where a sun-bleached canvas hangs near the ceiling, showcasing JiyongKim’s impeccable craftsmanship. This canvas is strategically placed near the upper front window to capture the natural light that floods the space. And with a skylight, the light and shadow shift throughout the day, creating a dynamic and ever-changing atmosphere that echoes the brand’s signature Sun-Bleach technique.
The store’s design allows for flexible and changing presentations, with garments suspended from ceiling wires or displayed using movable components. This means that each visit to the flagship store will be a unique and exciting experience, as the space and garments are constantly evolving.
Mark your calendars – the JiyongKim flagship store opens on April 20. For the best shopping experience, be sure to visit before 6 p.m. each day to catch the natural light in all its glory. Don’t miss out on this must-visit destination for fashion lovers!
Visit JiyongKim Flagship Store Today!
Location: 30, Hannam-daero 28ga-gil, Yongsan-gu, Seoul
