Zendaya and On Take Us on an Intergalactic Adventure with Their Latest Campaign
Zendaya and On have teamed up once again, and this time they’re taking us on a journey through the cosmos. The dynamic duo’s newest campaign, titled “Zone Dreamers,” is a preview of what could be the “greatest movie never made.” According to a press release from On, the campaign was created to celebrate confidence, community, and the power of movement.
Directed by visual artist Nadia Lee Cohen and styled by Zendaya’s longtime fashion partner Law Roach, the video follows Zendaya as she leads a group of explorers through outer space. Along the way, they learn, train, and move together. The overall aesthetic is a mix of retro-futurism and performance art, showcasing a range of On’s latest products.
The star pieces of the campaign are On’s new Cloudzone lifestyle sneaker and Studio Knit Bodysuit, but viewers can also catch a glimpse of crop tops, tights, jackets, tees, and shorts from On’s Spring/Summer 2025 Movement Lifestyle collection.
Zendaya shared her excitement about the project, saying, “Zone Dreamers was such a joy to create. I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law – as always – made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”
All the products featured in the video are available for purchase now on On’s webstore. Don’t miss out on this out-of-this-world collaboration between Zendaya and On.
