A$AP Rocky Takes Over as Creative Director for Ray-Ban, Launches “The Blacked Out” Collection
In a move that has the fashion world buzzing, A$AP Rocky has been appointed as Ray-Ban’s first ever creative director. And to kick off his new role, the rapper has released his debut line of sunglasses, aptly named “The Blacked Out” Collection.
With his signature bold style, Rocky has reimagined three classic Ray-Ban silhouettes, giving them a fresh and edgy update. The collection features ultra black lenses and gold-plated details, along with an AWGE emblem representing Rocky’s creative agency.
But it’s not just about the aesthetics – the collection also showcases the evolution of Ray-Ban’s styles over the years. The Mega Clubmaster has a vintage feel with its gold-colored metal hardware, while the Mega Wayfarer pays homage to mid-century styles with its full acetate frame. And for a more contemporary look, there’s the Mega Balorama, which appeals to the Y2K sensibilities of today.
Each purchase of a pair of sunglasses from the collection comes with a special case featuring an A$AP Rocky 1000-dollar bill design. And according to Rocky, this is just the beginning of his collaboration with Ray-Ban.
In a statement, he shared, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
Rocky’s involvement with Ray-Ban is expected to go beyond eyewear, with the rapper leading campaigns and even redesigning Ray-Ban stores. This collaboration is a perfect blend of music, fashion, and art, and the “Blacked Out” collection is just the first taste of what’s to come.
The A$AP Rocky for Ray-Ban “Blacked Out” collection is now available at select EssilorLuxottica retail stores and on the Ray-Ban webstore for $266 USD per piece. Don’t miss out on this iconic collaboration!
