Nike Unveils Devin Booker’s Chevrolet Collaboration: Book 1 & Blazer Lows
Nike has just dropped the highly anticipated campaign for Devin Booker’s new collaboration with Chevrolet. The Swoosh has also released official images of the three sneakers included in the collection.
The first shoe is Booker’s signature model, the Nike Book 1, in a bold “Dark Gold Leaf” colorway. The upper is made of shaggy suede in the signature brown color, with a blue Chevy logo on the tongue and white branding on the heel and sockliner. The interior features a “The Heartbeat of America” insignia on the tongue tag, and the pair comes in thematic packaging.
The two Blazer Lows in the collection come in “Team Dark Green” and “Surf Blue,” paying homage to Booker’s blue 1972 Chevrolet Blazer, also known as Uncle Larry. Both shoes feature Chevy branding on the tongue and sockliner, with “BOOK” text on the heel tab. A silver hangtag with the Chevrolet logo and a Devin Booker x Blazer emblem adds a special touch to each shoe. The packaging for these two shoes is also inspired by the campaign.
The entire Chevrolet x Devin Booker x Nike collection will be released on April 22 on Nike SNKRS and select retailers. The Blazer Lows will retail for $100 USD each, while the Book 1 will be priced at $150 USD. Don’t miss out on this highly anticipated collaboration!
