Justin Bieber Drops Hints on New Brand SKYLRK
The Biebs is back at it again, and this time he’s cooking up something big. The Canadian superstar has been teasing his fans on Instagram with hints about his new brand, SKYLRK. From fashion to footwear to accessories, this brand is set to be all-encompassing and it’s all thanks to Bieber’s alter-ego.
Meet SKYLARK TYLARK
In 2018, Bieber shared a photo of himself and Bella Thorne with the caption, “Meet SKYLARK TYLARK (my alter ego) FT @bellathorne.” Rumor has it that the brand was founded in 2023 by Bieber and Pink Dolphin founder Neima Khaila.
Collaboration with Finn Rush-Taylor
Amidst all the teaser posts, Bieber also shared a newspaper clipping featuring himself and Finn Rush-Taylor, a 3D design consultant who has worked with big brands like PUMA, Crocs, and adidas. It seems like Rush-Taylor has been working with Bieber on his branding and products.
AI-Produced Video
Bieber also appears to comment on the idea of moving forward in a new AI-produced video to promote SKYLRK. In the video, an AI-version of Bieber is seen scootering to an abandoned house where he sets it on fire before walking out to give the AI-version of his wife a kiss. This symbolizes leaving the past behind and starting a new chapter as a father and husband.
New Beginnings
SKYLRK marks a new beginning for Bieber as he embraces his role as a father and husband. The video ends with the couple walking away from the burning house and into greener pastures, signaling a new future for the pop star.
Colorful Selections
While not much has been announced yet, Bieber has shared selections of colorful hoodies, beanies, chunky sandals, sunglasses, phone cases, and more. All of them feature the new SKYLRK branding, giving a sneak peek of what’s to come.
Stay Tuned
Bieber has been spotted wearing pieces from his collection, and the SKYLRK website allows curious fans to input their name, email address, and phone number for new drops. He has also urged his followers to follow the SKYLRK Instagram page for more updates. Stay tuned for more information on this exciting new brand.
