YMC’s Fall/Winter 2024 Collection: A Fusion of Classic Prep and Western Design
After taking inspiration from California’s pre-hippie movement for their previous cold-weather range, London-based fashion brand YMC has shifted their focus to a new counter-cultural aesthetic for their latest collection. This season, YMC combines classic prep, subversive formals, and Western design tropes to create a unique and edgy line for Fall/Winter 2024.
Standout Pieces for the Season
Among the standout pieces in this collection is the Brainticket Jacket, which prioritizes warmth with its thick construction, big buttons, and shearling collar. For a more daring look, the Buck Jacket offers a full leather option with a mix of classic biker-style details and Western fringe accents on the front.
The Billy Bob Shirt embraces cowboy territory with its smile mock chest pockets and long-sleeve denim build. And for city-dwellers, the Rat Pack Cardigan, made from a merino wool blend, is the perfect choice for staying warm and stylish.
Cozy Jumpers and Luxe Textures
YMC’s Fall/Winter 2024 collection also features cozy jumpers with undertone-inspired patterns and luxurious textural finishes. Overshirts and button-downs in bold, multi-colored designs demand attention, while sweatshirts with clashing textiles separated by a curvaceous line across the chest earn the title of “Fauss Western.”
For those with an outdoorsy energy, the collection includes sturdy shearling suede gilets. And for bottoms, YMC offers a variety of options, including the wide-legged Babe Ruth trousers, the utilitarian Painter bottoms with large pockets and side straps, and the even wider Creole Peg pants. The Earth Bez jeans provide a more structured option for those looking for a classic fit.
Experience the Collection
Shot by Maxwell Tomlinson, the campaign for YMC’s Fall/Winter 2024 collection showcases the brand’s unique fusion of classic prep and Western design. Check out the full collection and get ready to make a statement with your cold-weather wardrobe.

