Dsquared2 Ends Licensing Deal with Staff International, Sparks Legal Battle
The fashion world is buzzing with news that Dsquared2, the iconic brand founded by twin designers Dean and Dan Caten, has officially ended its licensing agreement with Staff International. The distribution division of Margiela-owner OTB Group, Staff International has filed a lawsuit in the Court of Milan to stop the move, which comes ahead of the agreement’s expiration date in 2027.
Long-Standing Partnership Comes to an Abrupt End
The partnership between Dsquared2 and Staff International dates back to 2000, when the brand first signed on with the distribution company. In 2010, the agreement was renewed for another 17 years. However, in a surprising turn of events, Dsquared2 has announced the immediate termination of the licensing deal.
Brand Takes Control of Production and Distribution
In a statement, Dsquared2 Group revealed that it will now take direct control over the production and distribution of its ready-to-wear collections. This transition will take effect immediately and will begin with the upcoming pre-collection spring-summer 2026 sales campaign.
Reasons Behind the Decision Remain a Mystery
While Dsquared2 did not provide a reason for ending the agreement, Staff International has made it clear that they believe the license agreement is still in effect and plan to fully execute it until its natural expiration. The company firmly denies any possibility of early termination and is prepared to take legal action to protect its rights and reputation.
Legal Battle Looms as Staff International Fights Back
Staff International has stated that it will continue to act with transparency and determination to protect its rights and honor its contractual commitments. The company reserves the right to take further action in this ongoing legal battle. Stay tuned for updates on this developing story.
