K-pop Sensation HOSHI Takes on Fashion Design with Diesel Collaboration
SEVENTEEN Member and Diesel Ambassador Creates 14-Piece Collection Inspired by His Personal Style
K-pop superstar HOSHI is making waves in the fashion world with his latest venture into design. The SEVENTEEN boyband member, who is also a brand ambassador for Diesel, has teamed up with the iconic fashion brand to create a 14-piece collection inspired by his own daily wardrobe.
Under the creative direction of Glenn Martens, the collection features a range of stylish streetwear pieces, including oversized denim hoodies, chainlink charm shirts, and baseball caps adorned with HOSHI’s signature tiger motif. The collection also includes a variety of bags and accessories, such as the Charm-D bag and a stainless-steel charm necklace.
The tiger motif holds special significance for HOSHI, whose name means “Tiger’s Gaze” in Korean. According to the brand, the motif represents how HOSHI’s eyes resemble those of a tiger when he dances, making it the perfect symbol for his collaboration with Diesel.
HOSHI joined forces with Diesel as an ambassador in July 2024, with a focus on the APAC region. The brand has recently revamped its Shibuya store, opened a third shop in Seoul, and placed a stronger emphasis on promoting its menswear in the region. HOSHI is one of several male ambassadors for Diesel, joining the ranks of Damiano David, Marwan Pablo, and Daliwonga.
The Diesel x HOSHI collection is now available for pre-order online and will be released in select Diesel stores worldwide on April 15. Fans can get a sneak peek at the lineup in the gallery above. Don’t miss your chance to snag a piece of this highly-anticipated collaboration.
