Born X Raised Teams Up with LA Kings for Latest Collection
Los Angeles is known for its sunny beaches, palm trees, and Hollywood glamour, but there’s another side to the city that often goes unnoticed – its deep hockey culture. Born X Raised, a popular streetwear brand, has recognized this and has teamed up with the Los Angeles Kings to pay homage to the city’s love for the sport.
The collaboration, aptly named “BXR x Kings,” combines the edgy streetwear aesthetic of Born X Raised with the iconic fan gear of the LA Kings. The result is a collection of vintage-inspired t-shirts, hoodies, and accessories that showcase the team’s logos in a fresh and revitalized way.
One standout piece is the mashup hoodie, featuring a co-branded Kings x BXR logo. Other items in the collection include long and short-sleeve tees with spray-painted Kings motifs, as well as snapbacks, fitted caps, and scarves.
But the collection doesn’t just focus on the collaboration – it also pays tribute to Born X Raised’s own DNA. The “On This Tuf” tee, a graffiti jester zip-up, and a long-sleeve polo are just a few of the in-line pieces that showcase the brand’s signature style.
And let’s not forget about the accessories. The collection features a range of headwear options, including snapbacks, beanies, and skullys, as well as a cozy BXR blanket.
To promote the collection, Born X Raised has enlisted the help of some local LA legends, including Danny and Glibert Trejo, Dumbfoundead, Fabian Alomar, Junior, and Alfonso González. These familiar faces can be seen in the collection’s campaign, which is now available to shop online at BXR’s website.
