UNDERCOVER and GU Join Forces to Create UG, a New Fashion Powerhouse
After a string of successful collaborations, UNDERCOVER and GU (Uniqlo’s sister brand) are taking their relationship to the next level. Get ready to meet UG, the exciting new fashion venture from the minds of Jun Takahashi and the Tokyo-based retail giant.
UG’s First Collection: “Silent/Nose”
UG’s debut collection, set to launch next month, is all about the theme of “Silent/Nose.” The 19-piece line features playful designs and unconventional styling that will add a touch of surprise and discomfort to your everyday wardrobe, in the best way possible. According to the label, this collection is all about elevating the collaboration between UNDERCOVER and GU.
From Sweatshirts to Suits: A Diverse Range of Pieces
UG’s first collection includes a mix of GU’s signature pieces, such as sweatshirts, cargo pants, and broadcloth tops, all with a unique UNDERCOVER twist. But that’s not all – the collection also features sharp two-piece suits, technical coats with UNDERCOVER’s iconic “fang camouflage” pattern, and playful “Noise Burger Shop” tops with illustrations by Takahashi himself. And the best part? These pieces are listed at much more affordable prices than UNDERCOVER’s mainline collection, ranging from $5.99 USD to $69.99 USD.
UG: Where Mainstream Meets High Fashion
Yosuke Hasegawa, research and development director at GU, expressed his excitement for the collaboration, stating that UG is all about redefining the intersection of mainstream and high fashion. With this partnership, they aim to offer unique and forward-thinking designs that can be enjoyed by people all over the world.
Mark Your Calendars: UG Launches March 14th
UG’s first collection will be available online and in GU stores starting Friday, March 14th. Don’t miss your chance to snag these one-of-a-kind pieces at affordable prices. Get ready to elevate your fashion game with UG.
