K-WAY Unveils Vibrant FW25 Collection at Milan Fashion Week
The French-Italian label K-WAY made a splash at Milan Fashion Week with its latest collection for Fall/Winter 2025. Taking inspiration from its rich history dating back to 1965, the brand presented a bold and colorful lineup that stayed true to its functional roots.
The venue was a kaleidoscope of rainbow hues, setting the tone for a collection that was brighter than ever. Drawing from its “Le Vrai” styles, which pay homage to the great outdoors, K-WAY showcased versatile pieces with athletic undertones.
The standout pieces of the collection were the diverse puffer jackets, reimagined with quilted capes, tanks, coats, and dresses in a range of vibrant colors. Traditional shirting was given a modern twist with waterproof nylon and paired with paneled trench coats and pleated trousers for a chic office look.
But the fun didn’t stop there. Hooded raincoats were unzipped to reveal layers of bright tones, completing the looks with oversized scarves, retro eyewear, geometric bags, and semi-translucent neckties.
K-WAY Celebrates 60 Years in Business with Exhibition
In addition to its impactful runway show, K-WAY also celebrated its 60th anniversary with an extensive exhibition titled “In Y/Our Life – the hidden side of everyday things.” The exhibition showcased the brand’s connection with everyday life and its collaborations with other iconic brands such as Bic®, Borotalco®, Borsalino®, Chupa Chups®, Bialetti®, Moleskine®, Pongo®, Polaroid®, Post-it®, Rollerblade®, and ScotchTM.
The exhibition also delved into K-WAY’s timeless approach to design, featuring reinterpretations of its heritage styles by over ten international artists.
Take a closer look at K-WAY’s FW25 collection and exhibition in the gallery above. With its vibrant colors, bold silhouettes, and functional designs, K-WAY continues to make a statement in the fashion world.
