A$AP Rocky Takes on New Role as Creative Director for Ray-Ban
It’s official – A$AP Rocky has been appointed as Ray-Ban’s first ever creative director. And it’s no surprise, as the multi-talented artist has been spotted rocking Ray-Ban shades to complete his iconic looks time and time again.
Known for his trendsetting influence in both music and fashion, Rocky is ready to bring his unique vision to the popular eyewear brand through his new role at Ray-Ban Studios. And to kick things off, he’s releasing the highly anticipated Blacked Out Collection, featuring a brand new lens type and a redesign of the iconic Mega Icons.
The collection is set to drop this April, just in time for the sunny seasons ahead. And with Rocky at the helm of Ray-Ban Studios, there’s no doubt that this collaboration will be a major hit.
In a statement, Rocky expressed his excitement for the new role, saying, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m thrilled to be a part of such a strong heritage and to help shape the next chapter for an iconic brand like Ray-Ban.”
The Blacked Out Collection will feature a fusion of Ray-Ban’s contemporary culture with Rocky’s signature style. Traditional icon styles are given a mega makeover, complete with gold plated details and brand new ultra-black lenses.
But Rocky’s involvement with Ray-Ban goes beyond just designing eyewear. He will also be directing campaigns, revamping Ray-Ban stores, and incorporating music, fashion, and the arts into the brand’s image.
With A$AP Rocky on board, Ray-Ban is sure to continue its legacy of staying true to its roots while constantly evolving and pushing boundaries. Stay tuned for the release of the Blacked Out Collection and more exciting collaborations from Ray-Ban Studios.
