NJZ: The New Faces of Calvin Klein’s Spring 2025 Denim Campaign
Get ready to be obsessed with the latest campaign from Calvin Klein, featuring none other than the newly rebranded K-pop girl group NJZ. Made up of members Minji, Hanni, Danielle, Haerin, and Hyein, the group is taking the fashion world by storm with their youthful energy and killer style.
The campaign, shot by the talented Oliver Hadlee Pearch, perfectly captures the group’s personalities and showcases their love for throwback fashion. From oversized baggy jeans to low-rise denim paired with colorful baseball tees, NJZ is bringing back all the best trends from the past.
But it’s not just about the clothes – NJZ is also representing the all-American girl next door in this campaign. It’s their first major project since parting ways with their former label ADOR and announcing their new group name. And with their move to new accounts, they are ready to show the world their new identity.
The campaign features the group rocking a variety of denim jeans in different washes and hues, all featuring Calvin Klein’s iconic all-over CKJ print. They also sport the brand’s signature sports bras, t-shirts, and more. And for those looking for a complete denim look, the collection also includes denim jackets and colorful baby tees.
But the fun doesn’t stop there – NJZ also filmed a video for the campaign, cruising in a car and dancing to Biig Piig’s hit song “Watch Me.” It’s clear that this group is not only talented in music, but also in fashion and dance.
So get ready to add some NJZ-inspired pieces to your wardrobe and rock that all-American girl next door look this spring. Check out their new campaign and video above for some major style inspo.
