Serene Americana Indigo Blues and Relaxed Linen: Wax London’s SS25 Collection
Wax London has just released their highly anticipated SS25 collection, and it’s a must-have for any fashion-forward individual. With a color palette featuring serene Americana indigo blues, shades of sandstone, and relaxed linen suiting, this collection is perfect for those looking to add a touch of sophistication to their wardrobe.
Titled “Embrace the World,” each piece in this collection is a tribute to the multicultural experiences and human connections that have helped shape the brand since its inception in 2015. The daytime color palette is dominated by light-washed blues, pinks, and tans, while the evening options offer deeper hues such as rusty browns and midnight navy.
But what truly sets this collection apart are the boldly printed Jacquard jackets, featuring the iconic Wax jigsaw print. These pieces add a unique and eye-catching element to any outfit.
In addition to celebrating the brand’s multicultural roots, this collection also marks Wax London’s upcoming 10th anniversary. Creative director and founder Tom Holmes expressed his pride in the team’s hard work, stating that this is their strongest Spring offering to date.
The coinciding campaign, titled “Love On The Run,” is a homage to old Hollywood cinema and showcases the collection in a stunning and adventurous way. The film follows characters Ben and Coral as they road-trip through the expansive Californian vista, dressed head-to-toe in Wax SS25.
The collection is now available at US stockists and online at Wax London. Prices range from $26 USD for basics like socks and underwear to $815 USD for a brown tonal suede jacket. Don’t miss your chance to add a piece of this iconic collection to your wardrobe.
And for a sneak peek at the “Love On The Run” campaign, check out the snippets above. Trust us, you won’t want to miss it.
