PARCO Unveils Spring 2025 Campaign with Esteemed Creative Director Leslie Zhang
Meet Leslie Zhang: The Bold and Innovative Creative Director Behind PARCO’s Spring 2025 Campaign
From China to the World: Leslie Zhang’s Rise to Success in the Fashion Industry
PARCO’s Spring 2025 Campaign: A Story of Love, Tradition, and Innovation in 1990’s Shanghai
Experience the Beauty of Everyday Life with PARCO’s Spring 2025 Campaign Film
Exclusive Interview: Leslie Zhang on the Inspiration and Meaning Behind PARCO’s Spring 2025 Campaign
Rediscover the Simplicity and Beauty of Love with PARCO’s Spring 2025 Collection
Don’t Miss Out on PARCO’s Spring 2025 Collection – Visit the Official Site Now!
PARCO has just unveiled its highly anticipated campaign for the Spring 2025 season, featuring the renowned Creative Director Leslie Zhang. Born in Yangzhou, China in 1992, Zhang is a photographer known for his bold and unique style that seamlessly blends Chinese tradition with contemporary culture. With an impressive portfolio that includes campaigns for luxury brands like Louis Vuitton, Prada, Moncler, and Giorgio Armani, Zhang has also been recognized by prestigious lists such as “Forbes 30 Under 30,” “Dazed 100,” and “New Wave: Creatives” at the 2018 British Fashion Awards. He has been hailed as one of China’s most versatile image makers.
This marks the first time a Japanese company has appointed Zhang as its Creative Director, making this campaign a highly anticipated and groundbreaking collaboration. The campaign tells the story of two individuals who meet through an exchange of letters in 1990’s Shanghai, a city where tradition and innovation intersect. The two-minute film captures the essence of two seasons – Spring and Summer – as the characters rediscover the beauty and joy in everyday life, often forgotten in today’s fast-paced and information-driven world.
Be sure to check out the campaign film for PARCO’s Spring 2025 season below. Additionally, Hypebeast had the opportunity to sit down with Leslie Zhang for a mini interview ahead of the launch.
PARCO 2025 Spring – ����
The soft sunlight, the lively swaying of the trees, and the faint scent of the changing season. The subtle smells of the seasonal shift. The chirping of birds echoing in the peaceful hours. When you stop, each of the subtleties around you begin to shine. Your daily life is so beautiful.
Hypebeast: How did you come up with this story? And what is the overarching theme?
Leslie Zhang: I wanted to re-evaluate the simple forms of love that I grew up with in the 1990’s. Writing letters was a very simple way to express pure feelings. Through this work, I hope to remind people around the world – not just those of my generation born and raised in China – of the delicate feelings and thoughts that we all must have had.
What is the meaning behind the title “����”?
Zhang: The two chapters that make up the story of their first love are each given a Chinese title. “����” in the story of Spring depicts the faint feeling of longing and love that quietly wafts through each letter exchanged between a man and a woman.
Have you had any emotionally impactful moments recently?
Zhang: I was very moved when I first saw the two videos of Spring and Summer together with the music for the first time in their entirety. It was more than just the feeling of being the creator; it was as if I, myself, was really living this fantastic moment.
Don’t miss out on the PARCO Spring 2025 collection and campaign. Visit the official site now to learn more and experience the beauty of everyday life through the lens of Leslie Zhang.
